A new identity for a global leader in children’s mental health.

The Child Mind Institute is the leading independent nonprofit in children’s mental health, providing expert research, education, and care that advance the field and make a difference in the lives of millions. Yet a dated identity and difficult-to-navigate website limited the organization’s ability to engage with a wider audience.

Combining the efforts of an in-house communications team and external agencies, we charted a new path forward for the organization. A new logo and identity system were launched alongside a redesigned website, creating a brand experience that’s more informative, intuitive, and inclusive.